The brand ROCAWEAR has recently launched its first male fragrance in collaboration with the Elizabeth Arden cosmetics.

Inspired by the founder of ROCAWEAR, rapper Jay-Z, the range of 9 IX is dedicated to all people concerned about their style and consists of a toillet water, a shower gel and deodorant.

Rocawear use the very sensual advertising campaign “Stay on her mind” to present 9IX as fresh scent, symbolizing sensuality and modernity.

The fragrance 9 IX is not the first collaboration between Elizabeth Arden and ROCAWEAR which also launching a line of cosmetics for men and women.

Advertising of perfume 9IX

Find clothings of ROCAWEAR with 25 to 30 % of discount in Premium Label onlineshop.

The music channel on-demand “Music Choice” has attributed this week to Chris Brown the title of “most wanted” in 2008, its music videos and interviews have been viewed more than 43 million times.

Chris Brown, who is also the image of the advertising campaign “I Will Not Lose” from Rocawear, saw its number of price increase this year after having already won 3 American Music Awards.

Kanye West, Jay-Z, Rihanna and the Jonas Brothers are the other artists who have also seen their videos in the top of 2008.

The third album of the singer Ciara - image of the advertising campaign I Will Not Lose the Rocawear brand - its arrival in the bins in spring 2009.

Initially marked the end of this year, launching the CD was delayed because the first single “Go Girl” did not reach the top 50 positions Bilboard Chart.

Meanwhile, the publishing house of Ciara, Zomba Records, announced that the singer continues to work on his new album which will count on the participation of heavyweights of the scene Hip Hop and R’n'B such Ludacris, T-Pain , Missy Elliott, Young Jeezy and The Dream.